“Cherkizovo Group” is a key player in the Russian meat market. The company launched chicken meat production under the brands “Petelinka” and “Kurinoe Tzarstvo” at its plants in the Chelyabinsk region and Bashkortostan. This event made a wide range of products of these brands available to the population of Ural.
With the sales of the new brands, such large retailers as “Pyatiorochka”, “Perekriostok”, “Magnit” and others started working in Chelyabinsk, Sverdlovsk, Tyumen and Orenburg regions, as well as in Bashkortostan and Tatarstan. Products include various types of chicken: from carcasses to marinated convenience meat products.
The expansion of “Petelinka” and “Kurinoe Tzarstvo” brand presence was made possible by the modernization of the plants acquired in 2022. “Petelinka” is known for its high quality products, which do not contain artificial additives and are made from poultry raised on their own feed. “Kurinoe Tzarstvo” offers frozen products preserved by shock freezing technology, which provides maximum nutritional value.
Source: www.Meatinfo.ru