Miratorg, the leader in the Russian market for high-quality marbled beef, presents an updated packaging design for its Black Angus Prime Strip Loin and Black Angus Prime Ribeye steaks. Now the premium content matches the packaging: instead of classic vacuum packaging, there is a stylish black box that emphasizes the status of the product.
The company does not simply produce marbled beef – it shapes the culture of its consumption in Russia. In just a few years, “Miratorg” established the country’s first complete production facility for marbled beef steaks and introduced Russians to its authentic flavor. This has given rise to new gastronomic trends: “Russian steak” and “Russian barbecue.” Today, marbled meat is no longer considered exotic – you can order it at a restaurant, try it at a burger joint, or cook it at home by selecting a steak in its new elegant packaging.
The evolution of packaging design reflects “Miratorg’s” journey toward impeccable quality. The first versions were simple – vacuum-sealed film with a minimalist label. Then came the gold and black accents, emphasizing the premium nature of the product. The packaging is now even more stylish: clear fonts, contrasting colors (black, gold, burgundy), QR codes with information about the origin of the meat and recipes.
“Our mission is not just to produce marbled beef, but to make it accessible and recognizable, setting new quality standards. Just a few years ago, steaks were a rarity in Russia, but today “Miratorg” supplies them to restaurants and stores across the country. The new Meat-in-Black style packaging symbolizes that Russian marbled beef is on par with its global counterparts in terms of taste and presentation,” noted the press service of “Miratorg”.
www.miratorg.ru